Ernest Myers, Jr.

1. Catch attention with a provocative opening.
2. Use compelling stories of individuals.
3. Ask for the gift early and often.
4. Tell what the gift will accomplish.
5. Be personal.
6. Write with a sense of urgency.
7. Highlight the volunteer aspects of your work.
8. Give your prospect “permission to believe.”
9. Describe needs yet to be met.
10. Offer hope.
11. Show appreciation.
12. Inform the prospect/donor.

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